BARBARA EMANUELA BENZONI

– General Secretary

General Secretary

Barbara Emanuela Benzoni has a twenty-five years international expertise in Sport Marketing, Corporate Affairs, PR and Communications.

With an Italian Literature graduation at “Università Statale” of Milan and a CONI- LUISS GUIDO CARLI University of Rome Sport Management’s Master Degree, she is a journalist since 1993.

She has been working for decades in the sport business for many Private and Public Companies, ONGs, Ministries, Sport Federations and Olympic Committees.

In 1998, as writer, she has been a contributor of the book: “68 anni di Mondiali” ( 68 years of Football World Championships), brief overview of the World Football Champs.

In her professional path, working along with Studio Ghiretti & Associati, Italy, she has held several roles. PR & Communications Senior Account for the SKY’s TV channel ESPN CLASSIC SPORT, now a Disney’s Company one, PR Consultant to major Companies and topics sport events such as 1998 Nike Skill Camps, Coca-Cola FIFA World Trophy Tour, Danone Nations Cup, and McDonald’s Happy Meal Sports Camp and many others.

Barbara Emanuela Benzoni has a twenty-five years international expertise in Sport Marketing, Corporate Affairs, PR and Communications.

With an Italian Literature graduation at “Università Statale” of Milan and a CONI- LUISS GUIDO CARLI University of Rome Sport Management’s Master Degree, she is a journalist since 1993.

She has been working for decades in the sport business for many Private and Public Companies, ONGs, Ministries, Sport Federations and Olympic Committees.

In 1998, as writer, she has been a contributor of the book: “68 anni di Mondiali” ( 68 years of Football World Championships), brief overview of the World Football Champs.

In her professional path, working along with Studio Ghiretti & Associati, Italy, she has held several roles. PR & Communications Senior Account for the SKY’s TV channel ESPN CLASSIC SPORT, now a Disney’s Company one, PR Consultant to major Companies and topics sport events such as 1998 Nike Skill Camps, Coca-Cola FIFA World Trophy Tour, Danone Nations Cup, and McDonald’s Happy Meal Sports Camp and many others.

From 1999 to 2005 she has been the Senior Advisor on Sports Marketing and Head of PR & Comms for “Media Sport & Arts”, one out of the five top European Sports Marketing Consultancy Agencies based in Milan, working along with Italian A League Male Basketball and Italian Volleyball A Leagues.

During her career, Barbara has been working on several projects with national and international Sport Federations such as FIR (Italian Rugby Federation), FCI (Italian Cycling Federation), FGI (Italian Gymnastics Federation), FISN (Italian Water Sky and Wakeboard Federation) and many others.

From 2007 to 2009 she has been working with Saatchi&Saatchi, Healthcare Division, as Senior Account International Comms.

In 2009 she has been part of the EURO 2016 BID Italian Team working for FIGC, Italian Football Federation.

In 2011, in Moscow, on behalf of UNAIDS (United Nations HIV and AIDS Program) she has been asked to be Project’s leader & Head of the Italian delegation of an extraordinary charity Football Match, involving players and top political personalities.

From 2014 to 2016 she has been given the chance to work with outstanding Sport Organizations such as the Qatar Olympic Committee (QOC) in the role of IPC Athletics World Championships’ Doha 2015 Head of PR & Communications and of Senior Advisor on International Communications, PR & Social Media Strategy to the UCI Road World Championships Doha 2016.

In 2015-2016 she has held the role of Qatar Business Consultant for BWS-Balich Worldwide Shows, the most relevant Entertainment Company organizing the Olympic Games Ceremonies.

From 2017 to 2020 she has been Managing Partner at E.I.S.External relations – Image-Sport, Milan.

From 1999 to 2005 she has been the Senior Advisor on Sports Marketing and Head of PR & Comms for “Media Sport & Arts”, one out of the five top European Sports Marketing Consultancy Agencies based in Milan, working along with Italian A League Male Basketball and Italian Volleyball A Leagues.

During her career, Barbara has been working on several projects with national and international Sport Federations such as FIR (Italian Rugby Federation), FCI (Italian Cycling Federation), FGI (Italian Gymnastics Federation), FISN (Italian Water Sky and Wakeboard Federation) and many others.

From 2007 to 2009 she has been working with Saatchi&Saatchi, Healthcare Division, as Senior Account International Comms.

In 2009 she has been part of the EURO 2016 BID Italian Team working for FIGC, Italian Football Federation.

In 2011, in Moscow, on behalf of UNAIDS (United Nations HIV and AIDS Program) she has been asked to be Project’s leader & Head of the Italian delegation of an extraordinary charity Football Match, involving players and top political personalities.

Organizations such as the Qatar Olympic Committee (QOC) in the role of IPC Athletics World Championships’ Doha 2015 Head of PR & Communications and of Senior Advisor on International Communications, PR & Social Media Strategy to the UCI Road World Championships Doha 2016.

In 2015-2016 she has held the role of Qatar Business Consultant for BWS-Balich Worldwide Shows, the most relevant Entertainment Company organizing the Olympic Games Ceremonies.

From 2017 to 2020 she has been Managing Partner at E.I.S.External relations – Image-Sport, Milan.

PRESIDENT

Alessandro Pinto

President

BOARD OF DIRECTORS

Barbara Emanuela Benzoni

General Secretary

Paolo Del Bene

Counselor

Roberto Ghiretti

Counselor

Dan Romano

Director

HONORARY COMMITTEE

Ettore Messina

Honorary Committee

Claudio Arrigoni

Honorary Committee

Daniele Masala

Honorary Committee

Stefano Meloccaro

Honorary Committee

Luigi Pezzilli

Honorary Committee

NY OFFICE

Mitria Di Giacomo

Director, US

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